There are many reasons to start a blog. Some people do it because they treat it as an online journal. Others do it because they want to share or promote their work. Other people treat it like a freelance writing business writing articles for themselves and others to educate others.
Whatever your reason, if you want to gain an active, steady audience, every blogger should have a schedule.
For Your Audience
As stated before, if you want to gain a steady, active audience and you want the same people to keep coming back to read your stuff, you should have a blogging schedule. This allows your readers to see that you’re consistent, can meet deadlines, and have a lot of ideas to share. You’re in this for the long haul, people want to know that.
We’re all procrastinators at heart. If you set up a schedule for yourself and you know you have readers counting on your content, you’re more likely to get things done in a timely manner.
An Admin Schedule
Pick a couple days a week, or just one day, for a certain amount of time to work on your blog. This includes writing posts, writing social media posts, responding to comments, reading and commenting on other blogs, and general maintenance of your blog.
Sure, you can just work on it whenever you feel like it, but I feel as though having a set time of day or set days to focus on your blog helps you stay consistent and get you in the mindset of blogging.
A Content Schedule
Brainstorming post ideas can really help. You’re rarely wracking your brain in front of the computer screen trying to decide what to write for tomorrow – or worse – today.
Having a planner works wonders for this. I use At A Glance. It’s minimum but it works well for me. Having a planner allows you to brainstorm your post ideas and assign them a certain day. It’ll help you when you’re writing your posts and you’ll know which posts to write first. Plus, you won’t forget them.
A Social Media Schedule
Promoting your posts on social media is a great way to give your blog some exposure. It’s not necessary, of course. However, if you’re going to do it, it’s great to come up a schedule based on your audience, stats, and the social media platform you’re using. Twitter and Instagram are vastly different.
I use Buffer to do all my scheduling for me. It’s fairly quick and really easy.