Guest posting is a fun way to promote your own blog as well as reach out to other bloggers, potential readers, and get to know other bloggers and friends. It’s the easiest way to make connections and to show off some cool writing, whether it’s yours or someone else.
If you want to gain more of an audience or just share more of your writing around, search for blogs that write in your niche and check out their guidelines. You may have a piece that might fit well with their blog or you might have to try to write something that caters to their blog’s wants and needs.
Guest posting will allow more exposure for your writing and your blog. A new audience my find their way to your blog and you’ll have other people liking and promoting your work. You have something to share that no one else can, so you might as well spread it around.
If you guest post on someone else’s blog, be sure to follow their blog and read some of their posts first. Get familiar with their work and the writers who run it. Share their posts and help them out in return for them allowing you some posting space.
You should allow guests on your blog for the same reason you should guest on other blogs. You’re paying it forward by allowing some people to have the spotlight for a bit. You’re helping to promote them and, in return, they’re helping promote you as well. Readers from their blog are going to come over to your blog to check out what their favorite writer wrote.
Also, remember I said you have something to share that no one else can? That goes for everyone. Allowing new voices on your blog will give your audience a bit of variety and allow them to learn new things through your blog and get to know others as well.