The Pros And Cons Of Having An Email List [Blogging]

One thing so many people say about blogging is that you should have an email list. It allows more people to follow you if they enjoy your content and you can give them exclusive stuff through the newsletters.

People say you have to have one if you want to be serious about blogging. If you have any products to sell like an ebook or a web course or an etsy shop, people say having a newsletter is the best way to go about it.

Of course, I’ve seen successful people, and blogs, without a newsletter. I hopped on the newsletter train fairly recently, failed at it, then re-did the whole thing. Of course, I’m still trying to figure it out. It’s a learning curve and honestly, it can kind of feel like you’re running another blog.

So… do you really need a newsletter?

The pros and cons of having an email list for your blog | blogging | email list | newsletter | RachelPoli.com

Traffic

PRO

You can email the people on your list with updates and even throw in some links of blog posts you published that month or week or however often you email them or post. They’ll be likely to click on a link here and there. It’ll bring a little extra traffic to your blog. Maybe they’ll stick around the site for a little while and even share a post or two gaining you more of an audience.

CON

Most often than not, if someone is subscribing to your newsletter, it’s because they already follow your blog. If they already follow your blog, they’ll get a notification in their email anyway or see it on their feed on the WordPress homepage. They don’t need to see the same blog post a bunch of times.

Incentives

PRO

People say it’s best to have a “lead magnet” for your email list. This means you’ll give your subscribers something just for signing up. This could be a worksheet, access to a webinar, or even a coupon at your Etsy shop. This is a great idea because if people really like what you have to offer, they’ll sign up and be eager for anything you have up your sleeve.

CON

Not everyone sticks around. You can run a giveaway on your blog and say they need to subscriber to the newsletter in order to enter for a chance to win. Win or lose, as soon as that giveaway is over, people are going to unsubscribe.

Should you have an email list for your blog? | Blogging | Newsletter | Email list | RachelPoli.com

Time

PRO

An email list is like another promotion for your blog and its posts along with your Etsy shop or ebook or anything you have to offer. You can email an exclusive list of people ahead of time and say, “Guess what?” before it even happens, before you share it on all your social media. People will look forward to it and get excited.

CON

It takes up more of your time. Some emails are going to be longer than others and have more information in it than others. It’s almost like taking care of another blog because you need to keep track of the stats, have interesting and informative content, and sometimes it can eat up some of your time as you design the template, get it all set up, and write the actual emails.

Schedule

PRO

Like your blog, it’s better to have a schedule for your emails. It allows your readers to know when to expect something from you. This can be once a week, once a month, or when ever you feel the need.

CON

You can’t please everyone. If you space your newsletter out too much, some people might not remember they subscribed to you and may not recognize the email. If you email too often, people may get annoyed and unsubscribe. Or, they may just not read it and delete the email. Then it’s kind of a waste for both of you.

What are your thoughts on having an email list? Are you Yay or Nay? Let me know in the comments below and if you enjoyed this post, please share it around!

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6 Things I’ve Learned Re-branding My Newsletter

When it comes to being an author and being a blogger, there’s one thing that everyone will say you have to have.

If you’re looking into starting a blog or you’re trying to get a book published, everyone will tell you the same thing.

Start an email list. Get a newsletter.

I’ve been blogging since May 2012 but it wasn’t until November 2016 I decided to hop on the newsletter train. Of course when I did I had no idea what to do with it.

Revamping my blog for the new year was a great idea not only for the blog but for me to look at the way I’ve been doing things. There were certain things on the blog I didn’t like and changed. There were some things I did on the blog and I didn’t like my process for doing it. I took a look at my newsletter and past emails I’ve sent out and cringed. I am no longer wondering why my list is slow to grow.

I now know what was working and what wasn’t. And here’s what I’ve learned.

6 things I learned rebranding my newsletter | email list | newsletter | 6 Tips on how to start your email list | RachelPoli.com

1. Show Your Thanks When People Subscribe

I’ve read many articles on the internet that all say the same thing:

“Have a lead magnet for your newsletter!”
“Throw in a freebie as an incentive for people to sign up!”

While that’s all well and good, I don’t want my readers thinking I’m dangling a cookie in front of their face luring them to my email list.

I started blogging to have an author platform, yes, but I always wanted to meet more writers and readers. I want to gain connections and make friends. When people subscribe to my newsletter, I’m flattered they care enough about my writing and about my aspirations to join me on my journey. I’m excited they feel inspired by me and believe they have something to learn from me.

So yes, add a freebie for new subscribers, but not to make your numbers grow. Do it as a genuine thank you.

2. Add A Welcome Email

One of the changes I made to my newsletter was that I added a welcome email. Why didn’t I have one before? Well, I had no idea what I was doing. I didn’t know how important it was.

Going along with the point above, having a welcome email is important because it shows your subscribers how much you care. It’s exciting when the numbers go up, sure, but these are real people who care about what you have to say. They feel like they can learn from you and are excited for, for example, a new book you’re writing.

So add a welcome email to show your thanks and excitement to anyone new who decides to join you.

3. Add A Goodbye Email

People come and people go. That’s life.

I’ll admit, it was weird writing a goodbye email because it was as thought I was anticipating people to unsubscribe. Writing a goodbye email is just as important as having a welcome email. It shows the people you care and it’s just a polite thing to do.

Say farewell as though you’re waving goodbye to an old friend. Maybe they unsubscribed because your content was no longer relevant to them. Maybe they left because they realized they didn’t like what you had to offer. Maybe you emailed too much. Or maybe you hosted a giveaway and they just wanted a shot at the prize. There’s nothing wrong with any of those reasons.

So, say thanks for the memories and while you’re at it, feel free to add a poll or something asking why they unsubscribed. They may or may not respond, but every feedback helps.

4. Less Is More But More Is Also More

When I first started my newsletter I had a couple thousand followers and thought to myself, “All these people follow and read my posts, so why wouldn’t they subscribe for more content?” Then, bam! I made a newsletter. And guess what? Barely anyone subscribed.

When starting an email list, you need to ask yourself a couple important questions:

  • What makes my content so special?
  • Why would people want a newsletter from me?
  • What exclusive content can I give to my subscribers?

It’s not rocket science, but it’s not easy. People sign up for newsletter because they want more. More content, more freebies, more advice and information, etc. People just can’t get enough. So what can you do that gives them what they’re looking for? How can you help them?

You may not get this right away, I know I didn’t. But it’s something to think about.

Meanwhile, less is more because while people want more, they don’t want multiple emails from you a day. I’ve heard people who send out newsletters once a week, twice a month, once a month, once every two months, etc. Everyone blogger does it differently. Every subscriber has their own opinion. An email a day may be annoying to some, but not to others. You can’t please everyone. So, find a schedule that works for you without bombarding your readers.

6 Tips on how to start your email list | email list | newsletter | 6 things I learned rebranding my newsletter | RachelPoli.com

5. Quality Over Quantity

Picking up from the “less is more” bit, remember that quality chumps quantity. You don’t want to send a couple sloppy emails each day. If you have something important to say, say it in a short and sweet message. If you want to do a wrap up and talk about your month or something, put effort into it.

Big newsletters should be spaced out and written nicely. Small updates and news here and there should be spaced out nicely as well, but short and sweet.

6. Treat It Like The Business It Is

Where you would be today if you had no support? What would your blog look like if you had no readers? How well would your books be selling if you had no fans? How can you sell something if you don’t shamelessly plug it and spread the word?

People start email newsletter because they have something to promote. Their blog, their shop, their book, anything. You’d be nowhere without your readers, your fans, your supporters. That’s why I say you should do most everything for your readers. You have to do something for yourself once in a while though.

Overall, your newsletter is promoting you and your work. You don’t want to dangle that cookie in your readers’ faces but you need to make a living too.

So, be proud of your work. Be excited with how far you’ve come. Show off your newsletter like it’s the latest trend.

With that said, who wants to SUBSCRIBE to my newsletter?

Do you have a newsletter? What are some tips and tricks that worked for you? Let me know in the comments below, I’d love to chat!

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