The Pros And Cons Of Having An Email List [Blogging]

One thing so many people say about blogging is that you should have an email list. It allows more people to follow you if they enjoy your content and you can give them exclusive stuff through the newsletters.

People say you have to have one if you want to be serious about blogging. If you have any products to sell like an ebook or a web course or an etsy shop, people say having a newsletter is the best way to go about it.

Of course, I’ve seen successful people, and blogs, without a newsletter. I hopped on the newsletter train fairly recently, failed at it, then re-did the whole thing. Of course, I’m still trying to figure it out. It’s a learning curve and honestly, it can kind of feel like you’re running another blog.

So… do you really need a newsletter?

The pros and cons of having an email list for your blog | blogging | email list | newsletter | RachelPoli.com

Traffic

PRO

You can email the people on your list with updates and even throw in some links of blog posts you published that month or week or however often you email them or post. They’ll be likely to click on a link here and there. It’ll bring a little extra traffic to your blog. Maybe they’ll stick around the site for a little while and even share a post or two gaining you more of an audience.

CON

Most often than not, if someone is subscribing to your newsletter, it’s because they already follow your blog. If they already follow your blog, they’ll get a notification in their email anyway or see it on their feed on the WordPress homepage. They don’t need to see the same blog post a bunch of times.

Incentives

PRO

People say it’s best to have a “lead magnet” for your email list. This means you’ll give your subscribers something just for signing up. This could be a worksheet, access to a webinar, or even a coupon at your Etsy shop. This is a great idea because if people really like what you have to offer, they’ll sign up and be eager for anything you have up your sleeve.

CON

Not everyone sticks around. You can run a giveaway on your blog and say they need to subscriber to the newsletter in order to enter for a chance to win. Win or lose, as soon as that giveaway is over, people are going to unsubscribe.

Should you have an email list for your blog? | Blogging | Newsletter | Email list | RachelPoli.com

Time

PRO

An email list is like another promotion for your blog and its posts along with your Etsy shop or ebook or anything you have to offer. You can email an exclusive list of people ahead of time and say, “Guess what?” before it even happens, before you share it on all your social media. People will look forward to it and get excited.

CON

It takes up more of your time. Some emails are going to be longer than others and have more information in it than others. It’s almost like taking care of another blog because you need to keep track of the stats, have interesting and informative content, and sometimes it can eat up some of your time as you design the template, get it all set up, and write the actual emails.

Schedule

PRO

Like your blog, it’s better to have a schedule for your emails. It allows your readers to know when to expect something from you. This can be once a week, once a month, or when ever you feel the need.

CON

You can’t please everyone. If you space your newsletter out too much, some people might not remember they subscribed to you and may not recognize the email. If you email too often, people may get annoyed and unsubscribe. Or, they may just not read it and delete the email. Then it’s kind of a waste for both of you.

What are your thoughts on having an email list? Are you Yay or Nay? Let me know in the comments below and if you enjoyed this post, please share it around!

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39 thoughts on “The Pros And Cons Of Having An Email List [Blogging]

  1. I feel where I’m at right now in my blogging career I don’t need to have a newsletter! Maybe later on down the line but even then what extra am I giving my readers by sending them out a newsletter. I can just post my plans for the month on the 1st of the month with regular blog post. I don’t know that’s how I feel about it! LOL!

    • Exactly, it’s one of those things where you have to decide whether you really need one or not. I thought I HAD to have one, so I started one. Now that it’s started though, it’s slowly growing, so I figured I’ll keep it up and see where it takes me.

    • That’s a good point too. It’s something that takes a long time so it’s hard to tell at first whether it’s worth it or not. Thanks for reading. 🙂

    • Well, that depends on you and who you subscribe to. You don’t have to subscribe to anyone, so that’s easy. And if you subscribe to one person, you don’t have to subscribe to everyone. It also depends on how often the person sends something too. I only try to do one or two a month because I know how annoying it can be. I’ve unsubscribed to a few people because I got daily emails (sometimes a couple in a day) from them. And that’s the beauty of the unsubscribe button. 🙂

  2. I’m starting out the independent author/blogger track, and, to be honest, I’m intimidated at the thought of having an email list. Between the blog, the facebook page, twitter, tumblr, instagram, and, yes, writing, I don’t see how I can balance that with everything else. I’m even considering cutting down on a couple of social media accounts because I can’t keep up. I don’t know how other authors do it!!

    • I know exactly what you mean! I mainly focus on my blog, my newsletter is just like a little extra thing (I’m still trying to figure it out), Twitter, and Instagram. Though I barely post on Instagram and when I do it’s in spurts. I do have a Tumblr but I use that mainly for reblogging and such. It’s a lot to keep up with and it’s a time crunch. I use Buffer to schedule social media, but you also have to be active and interact as well. Good luck with it all!

        • That’s the nice thing about a newsletter. You don’t HAVE to have one… despite what everyone else says, lol. It certainly helps, but you have to grow it just like your blog. And we all know how hard it is to grow a blog, lol.

  3. I agree with all your Cons, and I’ve never seen enough value in the Pros to continue with the one mailing list I started. Especially since I reckon most of them signed up for a giveaway and aren’t interested. It IS a good way of letting them know I’ve restarted that particular series, though.
    I think it depends whether your product is your blog, or your blog is a marketing tool for e.g. books.
    Good thoughts. Thanks
    Jemima

    • Yeah, that’s true too. It all depends on what you want to get out of your newsletter. Is it an extra for the blog? Are you an author or an Etsy-seller? It’s really a fine line.
      Thanks for reading and commenting!

  4. I have had a newsletter for little less than a year and I still to figure it out. It’s not really working for me at the moment, but I do have the feeling that if I can figure it out, it would be a powerful tool.
    Like all things, we need to learn. Took me three years to really get my blog going. There’s a lot of learning to be done, and sometimes we just quite too early to see any result.

    Thansk for the thoughtful post.

    • I totally agree with you. It took me about three years to figure out my blog as well. I started my newsletter in November 2016, gave up after a couple of months, and then decided to revamp it for 2018. So far so good. It’s a learning curve for sure, but we’ll figure it out.

  5. Wll what i like is, i can email the people on my list with updates and even throw in some links of blog posts that i published. but i need to hold my self from sending emails too often. If not, they will be annoyed with it.

    • Yeah, it’s easy to annoy people. Also, you have to remember that some people who are subscribed to your email list most likely follow your blog, so they made get your blog updates in their email anyway.

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