What’s typically the first thing people see when you upload a new blog post? The title.
People will see the title, read it, and either skim right over it or they’ll say to themselves, “Hm, this sounds interesting.” They click on it and they’re on your blog.
Keeping them on your blog is a different story, but if you have something worthy to say you should have a decent title that captures the attention of potential readers.
Types of Blog Posts
Guides are one of the most popular types of blog posts. What do most people tend to look up on the internet? How to do something. Look up the specific keywords in whatever you’re writing about and roll with it. “How To Write A Blog Post,” for example.
Tell a personal story of something that your readers will be interested in and something that will help them or educate them. For example, talk about the mistakes you’ve made during your years of blogging and how you fixed them. If you have an active following, people will want to know something personal about you, but they’re also learning from you as well. This is also great for behind the scenes stuff and explaining the process to how you did something. In a way, this can go along with the How To above. “How I Started My Blog.”
Dos and Don’ts
The biggest reason people go on the internet (other than to watch cat videos) is to learn something. Using the right keywords, people will able to find your blog post about things you should put on your resume and things you should not put on your resume. People will want to read, “The Dos and Don’ts of Writing a Query Letter.”
Compare and contrast is something else people love. If they’re looking for a specific product or they’re deciding between two products that ultimately do the same thing, your post might convince them to take one over the other. For example, “Hootsuite Vs. Buffer.” I personally used Hootsuite for a while, saw other people saying great things about Buffer, and made the switch. I will never go back. Maybe that will actually become a blog post someday.
Tips and Tricks
Similar to the “How To” you can always title a blog post, “5 Ways To Keep Your Car Clean.” I’m literally pulling random titles out of my mind… Don’t ask me where they’re coming from. But again, people love good posts that gives them advice on how to do something.
Who doesn’t love a good list? Let’s be real here. One piece of advice that everyone gets about blogging is to keep your paragraphs small. Why? People skim. They don’t want to read chunky blocks of text. Lists are a great type of blog post that gets good attention because people can just scroll down the list, getting the information they need without reading too much, and they can bookmark it for future reference.
This one can be similar to the “Story” blog post. Talk about lessons you’ve learned through trying something new. For example, if you’ve been blogging for a few years, what have you learned along the way? What are some things you wish you knew before you started blogging?
This can go one of two ways. You can talk about your favorite tools to use for blogging or for keeping your closet organized. The other way, however, is something more personal. A lot of people like to get to know their favorite bloggers and creators more so making a list of your favorite things for anything is a fun way to do that.